As at the year 2008, Google and other search engines started the incorporation of search results of local businesses with the main search engine results page each time certain keywords or sentences are entered into the search engine, especially those keywords that have a kind of local essence attached to them, an example is “Illinois Builders”.
Even presently, even though one does not include the name of a city in his or her search, Google shows a list of local businesses. In other cases, when the engine detects a kind of local link to the search conducted, Google may prompt the person that is querying the search engine to specify if he or she needs local results.
Most times, the search results for local business may appear in cluster of three to ten listings, often times they appear along with a map that shows the exact location of the business. This has turned out to be of great benefit to those interested in mobile marketing strategies and local marketing strategies as well.
The fact that most search results of local businesses appear sometimes at the top of a particular displayed page has the potential to boost the presence of one’s business presence online, even more than the business owner’s website could do.
Due to the fact that Google creates Places Pages for businesses by making use of information gotten form various business sources from the web. Should one’s business have Yellow Pages listing, then your business already has a Places Page composed for it.
Presently, Google has not less than 50 million pages globally but only about 4 million out of it has been claimed by various businesses. This goes a long way to show that there is less competition on Google Places unlike the search engine result pages.
All these said, one can conveniently dominate his or her local market by getting a listing in Google Places.