When Google introduced Google Instant (GI) late last year, many internet marketers began to worry about certain predictions that this new update from Google might destroy SEO and traffic for certain short and long-tailed keywords. If these predictions are true, many will surely be saddened. Google Instant is a phenomenon that happens when you type a keyword phrase inside the Google’s search box, Google will instantly display the most sought keywords that are related to the words you have just typed in.
Well, the prediction is definitely not true!
When you do a traffic comparison of keywords before GI was launched to a keyword after GI was launched by using Google traffic, you will see that almost nothing has changed. You may get increased traffic from particular keywords and fewer from others, but this won’t be major impact in the overall traffic. It may then be concluded that with the way GI works, the traffic on a lot of low competition long tail keywords will lessen, because searchers will be directed to the more popular and more competitive keywords that Google suggests for them.
Optimization for misspelled keywords may also be affected with the release of Google Instant.
Yes! There are some or maybe many internet marketers who are using this strategy in optimizing their websites and even create PPC campaigns for them. Test it by keying in a word or phrase in the search engine’s search box. Just before you finished typing that misspelled word, Google has already displayed the correct word. Even if you try to misspell it, Google only shows the words or phrases with the proper spelling. Imagine just how many PPC-ers have altered their strategies or removed their misspelled campaigns!
One thing to keep in mind is to always keep yourself updated with the major changes in technology, especially with the changes on how technology can affect the minds of the consumers. Look out for reliable resources online that can help you with this endeavor. To date, Google Instant hasn’t developed into an SEO killer many has believed. But as a business owner who got a website or an SEO person, you need to open your eyes and ears for updates to keep up with technology.