How To Use Google To Drive Laser Targeted Traffic

This is no secret, you have to have traffic. Traffic gives your online based business wealth. Everybody knows it; every body wants it and every site needs it. Your website needs to be visited by someone before something happens. Lets expand on this, you spend time, effort and money building or having your website built and it looks “great” but you have no traffic what have you achieved? Not a lot!

Now you have the same as above but you have traffic, which gives you the potential for sales and a profit, this is what you should be looking for. So how do you get there? First lets reverse engineer your thought process and work on your traffic revenue first, like keywords, buying keywords and how you are going to promote your online business and then build the site. We have seen many business have great returns because they niche down their business to a less competitive, it may be a smaller market but they are BUYERS! and followers!

Which is why you need to look at laser targeting to specific groups of people, so they come to your website? These visitors are more likely to be your buyers “Customers.”

You need to invest your time, more than money for the correct marketing strategy. Let’s just take a look at the Google strategy of making money, which was in the headline. Google has a system called Google AdWord, which you see all over the internet. These are the little ads down the side of the page, or in the middle of a Blog etc! When you set up a Google AdWord campaign, you use your chosen keywords, keyword phrases which are related to your marketing campaign. If you use competitive keywords you will pay more per click and they may be just browsing not ready to buy. With long-tail keywords (buying) keywords which are more specific and are more likely to buy and will be cheaper per click. When setting your Google keywords check the competition bar is there white space left? The more white space you have less competition.

Write the ad, the ad has to get attention so look at who you are advertising against and what they are saying in their advert and better it! The word FREE is Good to use, 60% Off, Limited Offer, Only 12 left you get the picture. You have to stand out. I forgot to mention No 1 position is good, but you also can get a lot of traffic from position 2-3-4-5 with a well written add.

By doing this, it will laser target the traffic you require to your website, squeeze page. Remember this is the first part. The second part is when they come to your website can you deliver what they want? I always say take your time to answer this. It’s no good getting all this targeted traffic to your website and you do not deliver what they are looking for, so it does not convert it into a sale for you!

By you using Google AdWord to help boost and drive laser targeted traffic will prove to be very beneficial as many other companies can vouch for, Google ads are very much alive.